(3 to 4 Weeks)
Keep the soil moist for the first couple weeks until you see the sprouts come up. Then cut back on the watering, only watering thoroughly every few days.
This helps the new sprouts develop a strong root system by forcing them to search for water deep below the surface. Plus, it lowers the chance of mold and root rot, which poppies are very susceptible to. Keep the soil moist but not too wet.
Be careful when watering not to wash away the seeds or any new sprouts. Water gently with a spray bottle, or use a drip system. I recommend a drip system with either soaker or drip hoses, hooked up to a simple timer.